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Shepherd Center Partners with Championship Bull Riding

Shepherd Center and Championship Bull Riding (CBR) have partnered to help educate America’s competitive bull riders of the benefits of specialized rehabilitation following a catastrophic spinal cord or brain injury.

“Bull riding is a dangerous sport, even with the protective equipment that is available,” said Wes Bruce, CEO of CBR, which hosts a nationwide, televised, professional bull riding tour. “We are pleased to partner with Shepherd Center to help spread awareness of the options that are available if a catastrophic accident does occur.”

Shepherd Center, located in Atlanta, Ga., is one of the nation’s top hospitals for spinal cord and brain injury rehabilitation. Shepherd Center treats nearly 950 people with spine or brain injury each year and sees thousands of people in its outpatient programs.

“In most cases, it is important to seek specialized rehabilitation as soon as possible after a spinal cord or brain injury since there is a relationship between the amount of therapy you receive following an injury and the level of recovery,” said Gary Ulicny, CEO and President of Shepherd Center. “We also hope to increase awareness among riders about how to help reduce the chances of sustaining a serious injury.”

Shepherd Center offers a complete continuum of care, from evaluation and medical treatment to rehabilitation and lifelong support programs. Treatment teams are managed by physiatrists and a multidisciplinary team of expert rehabilitation specialists. These professionals assess patients’ medical and clinical needs and coordinate their care program — from ICU-level care, rehabilitation and family training to post-acute services and outpatient services.

About CBR
Led by bull riding icon, Tuff Hedeman, Championship Bull Riding, Inc. (CBR) is a nationwide, professional bull riding organization. The CINCH CBR Tour events are a live two hour adrenaline rush and collectively create 26 weeks of gripping, primetime television seen by over 5 million viewers each year on Great American Country (GAC). Combined with its subsidiary tour, the Horizon Series, CBR will visit over 70 venues throughout the United States reaching more than 350,000 fans in live attendance this year. CBR is the home of THE REAL COWBOY SPORT™ - the best bull riders and bulls in the world. We are committed to the riders, the fans, corporate sponsors, and all those involved in the professional bull riding industry. For more information on CBR, please visit or call us today at 817.626.BULL (2855). Media Contact: Rave Marketing, Adeline Rogers (915) 544-9000 or via email at

About Shepherd Center

Shepherd Center provides world-class clinical care, research, and family support for people experiencing the most complex conditions, including spinal cord and brain injuries, multi-trauma, traumatic amputations, stroke, multiple sclerosis, and pain. An elite center recognized as both Spinal Cord Injury and Traumatic Brain Injury Model Systems, Shepherd Center is ranked by U.S. News as one of the nation’s top hospitals for rehabilitation. Shepherd Center treats thousands of patients annually with unmatched expertise and unwavering compassion to help them begin again.