Shepherd Center Mobilizes for E-Scooter Safety
The Governor’s Office of Highway Safety awards grant to Shepherd Center to educate the public on risks of e-scooter use.
When e-scooters and micro-mobility devices rolled onto the scene a few years ago, they brought with them convenience and accessibility. Unfortunately, injuries, and in some cases, even fatalities, followed.
“Injuries related to e-scooter accidents more than tripled between 2014 and 2018, and there were four deaths in Atlanta alone in 2014,” says Emma Harrington, director of injury prevention and education at Shepherd Center. “While e-scooters do have their advantages, there needs to be more education on risk factors and safety related to this new mode of transportation.”
With that in mind, the Governor’s Office of Highway Safety has awarded Shepherd Center a one-year, $174,000 grant to launch and implement a statewide evidence-informed public education campaign on e-scooter safety. The campaign will focus on five risk factors leading to e-scooter injuries and fatalities.
“Evidence shows us the top five risk factors for scooter fatalities and injuries are not using helmets, scootering while under the influence, riding while underage, riding for the first time and speeding,” Harrington says. “A lack of education, low helmet compliance and little regulation are a cause for concern related to e-scooter crashes.”
The campaign will include public service announcements and an evidence-informed mass media campaign.
“Even the loss of one life on our roads is one too many, and the fact that almost all fatal traffic crashes can be prevented is one reason why we are awarding this grant,” says Allen Poole, Governor’s Office of Highway Safety Director Allen Poole. “The target of zero traffic deaths in our nation is achievable, and we will continue to help develop and implement educational messages and enforcement campaigns aimed at bringing our state one step closer to that goal.”
Shepherd Center, located in Atlanta, Georgia, is a private, not-for-profit hospital specializing in medical treatment, research and rehabilitation for people with spinal cord injury, brain injury, multiple sclerosis, spine and chronic pain, and other neuromuscular conditions. Founded in 1975, Shepherd Center is ranked by U.S. News & World Report among the top 10 rehabilitation hospitals in the nation. In its more than four decades, Shepherd Center has grown from a six-bed rehabilitation unit to a world-renowned, 152-bed hospital that treats more than 740 inpatients, nearly 280 day program patients and more than 7,100 outpatients each year in more than 46,000 visits.