Shepherd Center Launches Scoot Safe Initiative
Scoot Safe’s mission is to equip key stakeholders and inspire electric scooter riders to make safer riding choices.
On May 17, Shepherd Center launched Scoot Safe, an initiative to develop a safety education program around electric scooters, which are now a ubiquitous part of city life. The project is led by Emma Harrington, Shepherd Center’s director of injury prevention and education, who received a grant from the Georgia Governor’s Office of Highway Safety to test this program in the Atlanta area.
Scoot Safe’s two major goals are increasing awareness and protective factors for electronic scooter injury prevention and decreasing electric scooter-related deaths and injuries. The campaign targets the following key areas:
- Helmet use
- Drinking and riding
- First-time rider education
“Micromobility, which includes small, lightweight vehicles like e-scooters, has so much potential to create a more equitable and environmentally friendly commuting option,” Harrington says. “But, as we go forward, we have to ensure basic safety measures are in place like normalizing proper helmet use. That is what we hope to achieve with the Scoot Safe campaign – public awareness of the safety measures they can start implementing today.”
The campaign will include a series of engaging public service announcements with safety tips for scooters, targeted digital advertising and the ScootSafeGA.com website that houses more information about the project along with resources, graphics and content any person or organization can download and share.
Shepherd Center, located in Atlanta, Georgia, is a private, not-for-profit hospital specializing in medical treatment, research and rehabilitation for people with spinal cord injury, brain injury, multiple sclerosis, spine and chronic pain, and other neuromuscular conditions. Founded in 1975, Shepherd Center is ranked by U.S. News & World Report among the top 10 rehabilitation hospitals in the nation. In its more than four decades, Shepherd Center has grown from a six-bed rehabilitation unit to a world-renowned, 152-bed hospital that treats more than 740 inpatients, nearly 280 day program patients and more than 7,100 outpatients each year in more than 46,000 visits.